Post by account_disabled on Jan 4, 2024 10:45:53 GMT
But now, they are able to understand the meaning behind words and the context in which they are used. As a marketer or content creator, you need to make sure that your content is relevant to what people are searching for and that it is written in a way that is easy to understand. The goal is to create content that is so good that people will want to read it even if they weren’t specifically searching for it. Here are some tips for creating more intuitive content: Use natural language that is easy to understand. Use keywords that your audience is likely to use. Write in a way that is engaging and interesting to read. Make sure your content is well-structured and easy to navigate. By following these simple tips, you can create content that is more likely to be found by search engines and that will resonate with your audience
It might be almost 2024, but content is still king for businessesEmail List hoping to reach, attract, and convert their ideal clients. However, since the pandemic, what customers want has changed dramatically. Yes, they still want great content at each stage of the sales funnel to help them make buying decisions. But they increasingly want to be able to contact businesses at any time of the day or night and by their preferred channel, whether that’s by social media (including private messaging and public comments), SMS, phone, chat, or any other preference they might have. Not only that, but they want answers “now” whenever that happens to be for them, and they want a quality customer experience with it, right from first contact, through investigating their purchase, to buying and after-sales service. Everything must be frictionless, easy, clear, and smooth from start to finish, or we can guarantee you are losing customers.
It’s easy to say all that, but not so easy to do it for many businesses. The businesses that thrived during the pandemic were the ones that could pivot and adapt to changing customer demands and to the way they wanted content delivered, when, and why. According to Bynder’s State of Content Report 2023, “In 2023, content retains its leading position in the world of marketing…Many companies are struggling to meet the needs of today’s marketplace — including evolving consumer buying habits and their demand for a seamless digital content experience. However, CMOs are realizing that prioritizing digital transformation efforts and investing in an integrated digital ecosystem that supports content operations will make their business more resilient, responsive to changes in the market, and competitive.” And that brings us neatly onto composable content.
It might be almost 2024, but content is still king for businessesEmail List hoping to reach, attract, and convert their ideal clients. However, since the pandemic, what customers want has changed dramatically. Yes, they still want great content at each stage of the sales funnel to help them make buying decisions. But they increasingly want to be able to contact businesses at any time of the day or night and by their preferred channel, whether that’s by social media (including private messaging and public comments), SMS, phone, chat, or any other preference they might have. Not only that, but they want answers “now” whenever that happens to be for them, and they want a quality customer experience with it, right from first contact, through investigating their purchase, to buying and after-sales service. Everything must be frictionless, easy, clear, and smooth from start to finish, or we can guarantee you are losing customers.
It’s easy to say all that, but not so easy to do it for many businesses. The businesses that thrived during the pandemic were the ones that could pivot and adapt to changing customer demands and to the way they wanted content delivered, when, and why. According to Bynder’s State of Content Report 2023, “In 2023, content retains its leading position in the world of marketing…Many companies are struggling to meet the needs of today’s marketplace — including evolving consumer buying habits and their demand for a seamless digital content experience. However, CMOs are realizing that prioritizing digital transformation efforts and investing in an integrated digital ecosystem that supports content operations will make their business more resilient, responsive to changes in the market, and competitive.” And that brings us neatly onto composable content.
