Post by account_disabled on Dec 27, 2023 6:56:31 GMT
In campaigns with a focus on road safety , fear (bordering on terror) is often what takes over all the flashes . And their argument is almost always the same: someone is reckless while driving and their recklessness results in lives cut short forever on the asphalt. Relying on fear and guilt, these types of campaigns aim to put a stop to a scourge that claims more than a million victims every year around the world. However, in their new campaign, the French Road Safety Delegation and the DDB Paris agency are betting on a radically different approach . And they appeal to another type of feeling, the joy of life, to stop traffic accidents and remind people of everything they risk losing when they commit recklessness on the road.
Sécurité Routière DDB Paris Sécurité Routière DDB Paris The campaign, which includes actions focused on television, the press and the Internet, constitutes an ode to life and captures small but joyful moments of daily life. The four spots that are part of Phone Number List the campaign bear the signature of director Arnaud Desplechin and exude intimacy, poetry and authenticity in their display of different forms of joy. The ads parade a couple making love , a man enjoying music while taking a bath, a group of friends enjoying a joyful evening and a father enjoying the company of his son. If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here If you do not see the embedded video correctly.
The campaign "expresses the joy of being alive and urges us to think twice before taking certain risks on the road and to reconsider what is truly important," explains DDD Paris, which hopes that love and happiness are stronger from the point of view of creative view than fear . DATA SHEET Advertiser: Délégation à la sécurité routière Agency: DDB Paris (France) Client Manager: Marie Gautier-Melleray Executive Creative Director: Alexander Kalchev Creative Director: Alexis Benbehe and Pierre Mathonat Copywriter: Benoît Oulhen Art Director: Mickael Jacquemin Agency Producer: Corinne Persch, Gaëlle De Pompignan Agency Manager: Vincent Léorat, Andéole Vu Dinh Ba, Romane Philippe Planner: Sébastien Genty, Déborah Tapia Producer: Phantasm Producer: Gary Farkas Director: Arnaud Desplechin Post Production: Mikros/MPC Sound Production: Maul Productions/Studio5 Music: Véronique Sanson – Chanson sur ma drôle de vie Media Agency: Dentsu.
Sécurité Routière DDB Paris Sécurité Routière DDB Paris The campaign, which includes actions focused on television, the press and the Internet, constitutes an ode to life and captures small but joyful moments of daily life. The four spots that are part of Phone Number List the campaign bear the signature of director Arnaud Desplechin and exude intimacy, poetry and authenticity in their display of different forms of joy. The ads parade a couple making love , a man enjoying music while taking a bath, a group of friends enjoying a joyful evening and a father enjoying the company of his son. If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here If you do not see the embedded video correctly.
The campaign "expresses the joy of being alive and urges us to think twice before taking certain risks on the road and to reconsider what is truly important," explains DDD Paris, which hopes that love and happiness are stronger from the point of view of creative view than fear . DATA SHEET Advertiser: Délégation à la sécurité routière Agency: DDB Paris (France) Client Manager: Marie Gautier-Melleray Executive Creative Director: Alexander Kalchev Creative Director: Alexis Benbehe and Pierre Mathonat Copywriter: Benoît Oulhen Art Director: Mickael Jacquemin Agency Producer: Corinne Persch, Gaëlle De Pompignan Agency Manager: Vincent Léorat, Andéole Vu Dinh Ba, Romane Philippe Planner: Sébastien Genty, Déborah Tapia Producer: Phantasm Producer: Gary Farkas Director: Arnaud Desplechin Post Production: Mikros/MPC Sound Production: Maul Productions/Studio5 Music: Véronique Sanson – Chanson sur ma drôle de vie Media Agency: Dentsu.
