Post by kmstfatema on Mar 5, 2024 5:13:29 GMT
Over the past few years, videos have gained extreme relevance in terms of search results . These, in fact, no longer appear only in the section dedicated to them, but also in the Universal Search , i.e. the general SERP of the search engine. Examples of SERPs with videos Google search for how to upload content to Wordpress However, what perhaps not everyone knows is that this type of content can also be optimized with SEO techniques aimed at improving the positioning of the content within the SERP and, consequently, the organic traffic of the site itself. Why are videos so popular? One of the main reasons why users appreciate videos is that they have the ability to convey a large amount of information in a short time .
Just think of the difference in time it takes to read a page Germany Telegram Number Data rather than just observing an image representative of the entire concept. Furthermore, videos are excellent storytellers , and for this reason they have the ability to remain imprinted in people's minds for a longer period than information learned through reading. In fact, by capturing the user's attention, they increase the time spent on the page. People prefer to consume content in video format The videos have won over users for their ease of use It has also been shown that web pages containing videos have a higher conversion rate than those that do not, i.e. the possibility that the user will complete a purchase is greater. Google has understood this relevance of video content and, given that its task is to satisfy user searches, it has started to insert such content within the SERP when possible. However, to enjoy good positioning of video content within the SERP, some precautions are necessary.
Below are the fundamental steps to optimize a video with SEO techniques . 1. Correctly choose the platform with which the video content will be conveyed Selecting the right hosting platform for your video is very important; however, this choice depends on the reason why you want to position a video. For example, if you want to build good brand awareness , platforms like YouTube and Vimeo are among the best choices, as they have a very large audience. However, in these cases, we must also take into consideration the possibility that, once the user has viewed the content on the platform, he is distracted by other content on it, thus losing attention from your website. If your goal is to increase organic website traffic , then you could consider hosting such as Wistia, which automatically adds metadata to video content (useful for SEO positioning).
Just think of the difference in time it takes to read a page Germany Telegram Number Data rather than just observing an image representative of the entire concept. Furthermore, videos are excellent storytellers , and for this reason they have the ability to remain imprinted in people's minds for a longer period than information learned through reading. In fact, by capturing the user's attention, they increase the time spent on the page. People prefer to consume content in video format The videos have won over users for their ease of use It has also been shown that web pages containing videos have a higher conversion rate than those that do not, i.e. the possibility that the user will complete a purchase is greater. Google has understood this relevance of video content and, given that its task is to satisfy user searches, it has started to insert such content within the SERP when possible. However, to enjoy good positioning of video content within the SERP, some precautions are necessary.
Below are the fundamental steps to optimize a video with SEO techniques . 1. Correctly choose the platform with which the video content will be conveyed Selecting the right hosting platform for your video is very important; however, this choice depends on the reason why you want to position a video. For example, if you want to build good brand awareness , platforms like YouTube and Vimeo are among the best choices, as they have a very large audience. However, in these cases, we must also take into consideration the possibility that, once the user has viewed the content on the platform, he is distracted by other content on it, thus losing attention from your website. If your goal is to increase organic website traffic , then you could consider hosting such as Wistia, which automatically adds metadata to video content (useful for SEO positioning).
