Post by tonima5 on Jan 18, 2024 10:51:10 GMT
It is important for a news site to have stable traffic. In this case, it is necessary to take into account not only the relevance of the information posted, but also technical rules that help ensure the stability of the project and its development. Our team was given a strategic goal - to eliminate the shortcomings of the resource and increase its traffic using all possible channels. Our strategy Development of an individual strategy for promoting a news site, taking into account the specifics of the project It is impossible to use classical methods in promoting an information site. This is due to the fact that the content on such resources quickly becomes outdated and loses relevance, because the news “lives” and continues to be read for only 1-2 days. All this complicates working with the semantic core and makes classical position tracking impossible. Taking into account such features, it is important to pay attention to developing an individual project development strategy and the use of additional traffic channels. Elimination of technical shortcomings of the web resource.
This area continues to be relevant for news portals. For Email Marketing List example, if a user who is interested in this or that information encounters incorrect display of the site on a mobile device or low page loading, this will lead to leaving. And failures will negatively affect project performance. It is also important for specialists to check whether the site’s pages are indexed in search, whether illustrations are displayed correctly, and whether linking is configured correctly. These and other technical parameters help improve search rankings. Using additional traffic channels To develop an information project, it is very important to think about what additional traffic channels can be connected. Today, a relevant tactic is promotion on social networks. If you set up automatic posting on Facebook, Instagram, Twitter, you can expect an influx of new readers on the portal. A good source of additional traffic to your site is publishing quality content on Google News. It also helps to gain authority with the search engine. Work in this direction will definitely bring positive results.
Identified problems and weaknesses of the client’s website During the technical audit of the site, the following technical deficiencies were identified: lack of “breadcrumbs” in microformat; lack of a sitemap in sitemap.xml format, which complicates search ranking; errors in indexing project pages; lack of adaptation for mobile devices; low download speed. In addition, it was found that promotion through news aggregators, traffic exchange systems and other methods of increasing traffic to information resources were not used to increase traffic. Our solution Step 1. We checked the technical condition of the resource and eliminated shortcomings that complicated the progress of the project Our specialists checked how correctly the site was configured. The subjects of special attention were: setting up redirects index.php, index.html; correct operation of search/filters/sorting on the site; design of “breadcrumbs” in microformat; presence of the robots.txt file and its correctness. At this stage, errors in the markup of structured data were also corrected, sitemaps sitemap.xml, images_sitemap.xml were generated and added to the web resource. In addition, our specialists worked to improve page loading speed and adaptation for mobile devices.
This area continues to be relevant for news portals. For Email Marketing List example, if a user who is interested in this or that information encounters incorrect display of the site on a mobile device or low page loading, this will lead to leaving. And failures will negatively affect project performance. It is also important for specialists to check whether the site’s pages are indexed in search, whether illustrations are displayed correctly, and whether linking is configured correctly. These and other technical parameters help improve search rankings. Using additional traffic channels To develop an information project, it is very important to think about what additional traffic channels can be connected. Today, a relevant tactic is promotion on social networks. If you set up automatic posting on Facebook, Instagram, Twitter, you can expect an influx of new readers on the portal. A good source of additional traffic to your site is publishing quality content on Google News. It also helps to gain authority with the search engine. Work in this direction will definitely bring positive results.
Identified problems and weaknesses of the client’s website During the technical audit of the site, the following technical deficiencies were identified: lack of “breadcrumbs” in microformat; lack of a sitemap in sitemap.xml format, which complicates search ranking; errors in indexing project pages; lack of adaptation for mobile devices; low download speed. In addition, it was found that promotion through news aggregators, traffic exchange systems and other methods of increasing traffic to information resources were not used to increase traffic. Our solution Step 1. We checked the technical condition of the resource and eliminated shortcomings that complicated the progress of the project Our specialists checked how correctly the site was configured. The subjects of special attention were: setting up redirects index.php, index.html; correct operation of search/filters/sorting on the site; design of “breadcrumbs” in microformat; presence of the robots.txt file and its correctness. At this stage, errors in the markup of structured data were also corrected, sitemaps sitemap.xml, images_sitemap.xml were generated and added to the web resource. In addition, our specialists worked to improve page loading speed and adaptation for mobile devices.
