Post by account_disabled on Jan 14, 2024 3:04:29 GMT
A well-formulated service description can convert a visitor into a customer by highlighting the unique features and benefits of your offer. What should a good service description include? The most important basic elements that a good service description should include: convincing headline – the first words that will attract the attention of a potential customer. The headline should be short, concise and promising; service description – explaining exactly what the service is; scope of the service (types of services included in a given service) - listing and describing all activities included in the scope of the service (e.g. a description of the website positioning service could include:
competition analysis, SEO audit , keyword research , on-page positioning , off-page positioning , web analytics, etc.); benefits – a point that clearly presents what problems a given service solves, why it is valuable to the customer and wh B2B Email List at makes it stand out on the market; step-by-step service implementation process - listing and describing individual stages of service implementation (e.g. the description of the interior design service could include the following points: meeting with the client, interior visualization, executive documentation, supervision of the work, etc.);
time of service performance, or factors influencing its shortening or extension; price – providing a detailed price list of the service in the form of a table or information about the approximate cost, factors affecting the final price or individual valuation; customer opinions, implementations, certificates, technologies - evidence of the company's competences and experience, examples of previous implementations, e.g. in the form of a photo gallery, inclusion of elements that increase the quality and credibility of the services provided (e.g. in the form of certificates or technologies used); FAQ section – a list of the most frequently asked questions and answers regarding a specific service; CTA – call to action , a button or link encouraging you to take a specific action, e.g.
competition analysis, SEO audit , keyword research , on-page positioning , off-page positioning , web analytics, etc.); benefits – a point that clearly presents what problems a given service solves, why it is valuable to the customer and wh B2B Email List at makes it stand out on the market; step-by-step service implementation process - listing and describing individual stages of service implementation (e.g. the description of the interior design service could include the following points: meeting with the client, interior visualization, executive documentation, supervision of the work, etc.);
time of service performance, or factors influencing its shortening or extension; price – providing a detailed price list of the service in the form of a table or information about the approximate cost, factors affecting the final price or individual valuation; customer opinions, implementations, certificates, technologies - evidence of the company's competences and experience, examples of previous implementations, e.g. in the form of a photo gallery, inclusion of elements that increase the quality and credibility of the services provided (e.g. in the form of certificates or technologies used); FAQ section – a list of the most frequently asked questions and answers regarding a specific service; CTA – call to action , a button or link encouraging you to take a specific action, e.g.
